Digivans toured communities around selected Lidl stores across the UK, targeting local consumers in high footfall and busy traffic areas to promote new store openings, seasonal offers and drive brand awareness.
Lidl is the UK’s fastest growing supermarket, and with ambitious growth plans over the next few years, they approached MMG to help increase awareness of their brand and their new concept stores. Lidl requested powerful formats to display multiple adverts for store openings in various locations as well as a number of promotional offers.
- Digivans were chosen to be the best solution, as their multi-creative capabilities allowed different adverts to be displayed over the campaign period in relation to specific offers, time of day or type of consumers that would be exposed to the adverts. For example during a new store opening, pre and post opening adverts were used accordingly, including the use of maps to direct passing traffic to the new store. Adverts could also be changed according to the time of day and type of consumers that would likely pass i.e. offers on dinners targeting mums on the school run.
- The brief additionally required competition spiking so our Digivans were strategically placed near requested competitors.
- The Digivans created a lasting impression on local communities and resulted in a massive increase in brand awareness, increased footfall to the stores and an increase in the uptake of offers within the stores.
Positive feedback from Lidl store managers
Increase in footfall on average per Lidl shop
Increase in uptake of offers compared to other Lidl stores