Aer Lingus wanted to target the Twickenham Stadium during the Six Nations, England vs Ireland. They wanted to reach the public on match day to advertise their discounted airline tickets. Aer Lingus had the dilemma of road closures around the stadium, therefore they need dynamic ways of advertising, so they chose mobile out of home formats.
- Backlit Advan which drove key routes round the stadium.
- Advert Walkers which walked down the closed road from the station to the stadium amongst the fans.
The number of fans at Twickenham Stadium
Number of formats used to saturate the area and boost the campaign's awareness