Great Run

The Great Scottish Run is Scotland’s biggest mass participation running event, taking place annually in Glasgow. The Bank of Scotland wanted to target the 32,000 race participants, their families and the general public watching the race. They wanted to create a campaign that would be sociable and interactive at the event, really engaging with their target audience.

Solution 

  • The Great Scottish Run is Scotland’s biggest mass participation running event, taking place annually in Glasgow.
  • The Bank of Scotland wanted to target the 32,000 race participants, their families and the general public watching the race. They wanted to create a campaign that would be sociable and interactive at the event, really engaging with their target audience.

32,000 

The number of runners that ran under the pantry

The pantry was the headline photo on BBC News and its online sites

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