Tour de Yorkshire

Tour de Yorkshire is the biggest annual cycling event in the UK and people travel from all around the world to come and enjoy this exciting road race. Le Tour de Yorkshire spectators and locals turned out in their thousands along the route to watch and enjoy the festival type atmosphere. Councils sought ways to extend the race footage to the waiting spectators to enhance their experience. MMG provided a number of our stunning Event Screens across Yorkshire at selected towns along the route, helping to build excitement as the race riders approached the towns. The whole event had massive feel good factor and provided a welcome boost to the local economy.

Solution

  • Multiple screens at multiple locations
  • Dwell times increased significantly
  • Increased spend in the local businesses within the vicinity of the screen
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