Red Rum Experience

The client wanted MMG to attach an LED screen to a horsebox and supply a screen for a 4D immersive experience to celebrate 40 years since the world’s most famous horse, Red Rum, won his first grand national. 

The Build 

5mm

Pixel pitch.

2 ½  

Number of days it took to build.

92 

Number of LED panels used.

 

Build Challenges 

  • The structure had to allow the LED screen to be fixed to the exterior of the horsebox. The horsebox was old and in poor condition, therefore a steel subframe was required to hold the LED screen. This had to be disguised to look like part of the horsebox to ensure that it looked like a natural part of the structure.‚Äč
  • Modify the vehicle chassis. MMG had to change the vehicle chassis and fit a steel subframe within the horsebox which could take the dynamic loadings in order to withstand the downward & forward force of the LED screen.
  • Evenly balance the weight of the LED screen. In order to ensure that the LED screen was safe to be used at a public event, each fixture and fitting was calculated to be able to hold 7 times the required weight. 

 

Results

During the course of the weekend, over 150,000 race goers visited the event and the response was amazing, with more than 700K people Tweeting using the #GrandNational to see their updates on the horsebox screen.

 

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