Ted Baker

Ted Baker’s espionage-inspired Autumn/Winter 2016 collection, entitled ‘Mission Impeccable’, was showcased through a fully ‘shoppable’ brand film produced by Guy Ritchie. To promote the launch of their video and the digital campaign that went alongside it, Ted Baker came to MMG to take full advantage of our airport advertising at Heathrow.

Ted Baker Heathrow was the only airport store to feature the interactive windows developed with Google, a campaign which engaged passers-by to speak coded phrases written on Ted’s storefronts to Google’s Voice Search to redeem prizes in-store. Promoting Heathrow’s exclusive participation in Ted’s digital campaign, the eye-catching creative transformed a humble shuttle bus into the UK’s best dressed.

Solution

  • LHRLINK bus to circulate around Heathrow terminals & hotels, showcasing the new A/W range from Ted Baker to flyers.
  • Images pushed on various social media channels to further their digital presence and boost the campaign.

1.3M

Opportunities to see during the campaign for business & leisure travellers 

200

Number of gifts redeemed in store through interactive windows

15%

Uplift in sales 

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