Sony Music
From December 4th to December 8th 2020, Sony Music launched a campaign in London using wrapped Pedicabs to push Mariah Carey's classic Christmas Single to #1 on the UK Singles Chart
Challenge
Promoting Mariah Carey's Christmas singles, pushing them up the UK charts.
Sony Music wanted to provide a last-minute push to Mariah Carey's classic and new Christmas single, to generate traction in the race to #1 on the UK singles chart.
Solution
Five wrapped Pedicabs were used touring key arterial routes in London.
The Pedicabs offered free rides to Mariah Carey fans, wrapped with artwork promoting the new and classic singles on Apple Music. Mariah Carey also tweeted campaign images on Twitter.
Results
285k+
On the ground impressions
700+
Users retweeted on Twitter
7k+
Users liked on Twitter
Traditional Ad Formats
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