Sony Music

Sony Music

From December 4th to December 8th 2020, Sony Music launched a campaign in London using wrapped Pedicabs to push Mariah Carey's classic Christmas Single to #1 on the UK Singles Chart

Challenge

Promoting Mariah Carey's Christmas singles, pushing them up the UK charts.

Sony Music wanted to provide a last-minute push to Mariah Carey's classic and new Christmas single, to generate traction in the race to #1 on the UK singles chart.

Solution

Five wrapped Pedicabs were used touring key arterial routes in London.

The Pedicabs offered free rides to Mariah Carey fans, wrapped with artwork promoting the new and classic singles on Apple Music. Mariah Carey also tweeted campaign images on Twitter.

PediCabs

PediCabs

Reach commuters & pedestrians with full 6-sheet displays

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Results

285k+

On the ground impressions

700+

Users retweeted on Twitter

7k+

Users liked on Twitter


Traditional Ad Formats

From Advert Walkers & Digivans to Adbikes & Blimps, with over 30 years of exceptional outdoor advertising, we utilise state of the art technology and the largest fleet of advertising vehicles in Europe to achieve your mobile outdoor advertising goals.

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