Pennon Group
Pennon Group advertised their new Southwest Water offer on our Digivans
Challenge
Spreading awareness for the "£20 off your next bill" offer
Pennon Group, a British Water utility and waste management company, wanted to advertise their new offer to either become a shareholder or receive £20 off your next bill on our Digivans in order to catch the attention of the public.
Solution
- 7 Digivans used for the duration of the campaign
- Using 8 hour Digivan campaigns for a total of 118 days across a handful of locations including Bournemouth, Cornwall and Devon
- Campaign routing to target specific areas
- Specifically chosen drivers for maximising potential reach and effectiveness in known areas
Results
Between the team at Open and MMG they did a fantastic job turning the campaign around at a weeks’ notice. The briefing process was smooth, the screens looked great and the drivers covered the areas planned exactly as agreed. We ended up with a highly visible campaign and a very happy client
118
Campaign Days Total
944
Campaign Hours Total
2,000+
Miles Covered
