Southwest Water, Devon - Digivan

Pennon Group

Pennon Group advertised their new Southwest Water offer on our Digivans

Challenge

Spreading awareness for the "£20 off your next bill" offer

Pennon Group, a British Water utility and waste management company, wanted to advertise their new offer to either become a shareholder or receive £20 off your next bill on our Digivans in order to catch the attention of the public.

Solution

  • 7 Digivans used for the duration of the campaign
  • Using 8 hour Digivan campaigns for a total of 118 days across a handful of locations including Bournemouth, Cornwall and Devon
  • Campaign routing to target specific areas
  • Specifically chosen drivers for maximising potential reach and effectiveness in known areas
DigiVans

DigiVans

Full video & audio capabilities, perfect for digital campaigns

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Results

Between the team at Open and MMG they did a fantastic job turning the campaign around at a weeks’ notice. The briefing process was smooth, the screens looked great and the drivers covered the areas planned exactly as agreed. We ended up with a highly visible campaign and a very happy client

118

Campaign Days Total

944

Campaign Hours Total

2,000+

Miles Covered

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