A Moment With MMG - Sophie Hayter


Name: Sophie Hayter, Haters Gonna Hate Hate

Creative Title: Promo Princess  

Soph & I stole a few minutes away from staffing spreadsheets and mailchimp templates, to catch up on what makes her tick and why she has gained the accolade of 'Promo Princess'.

Hi Sophie, so tell us, what’s the best thing about working at MMedia Group? 

When they say no two days are the same, they really mean it here! The staffing team is also like a dysfunctional family and there is never a dull moment with us.  

What is your favourite advertising campaign?

Aww, the one where the adults talk like kids, I think it's for Haribo. Some people find it creepy, but I think it's hilarious. 

What is the most memorable campaign you have worked on whilst at MMedia Group? 

I am proud to say that I got to work on the operations side of the Dogs Trust, puppy smuggling PR stunt! I was sat for hours hooking 750 soft toy puppies onto a bespoke billboard that we made. It was great to see the finished campaign and how it attracted a lot of media attention. 

Ok, so time for the quick-fire round, what are your likes & pet hates? 

Obviously, anything pink I LOVE! I've made it a rule at MMG that on Wednesdays we wear pink! Travelling is also one of my favourite acitivities to do with my husband and family. My hates are... cold callers, grrr! Also drivers who don't say thank you when you let them out, how hard is manners people?!

Describe yourself in three words?

Organised, giggly and reliable. 

Now think about this one carefully, if you were to rule the world for the day, what would be the first law you’d make? 

I'm going to go for a sensible one here and say that I would change the way time is structured. I would make more hours in one day, so there is more time to get everything done.  

And, finally what’s the best piece of career advice you’ve ever been given?

Tidy desk, tidy mind. A piece of advice that will always and forever be true. 

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