Mobile Advertising Van Campaigns: 5 Top Tips

16-12-2020

Your OOH campaign planning is underway, and you've settled on a mobile advertising van. But what steps can you take to make sure you get the most out of your campaign?

1. Consider All Angles

Our Advertising Vans have three sides, so you can get eyes on your artwork from all angles. When designing your creative keep this in mind, and don’t forget about the back!

Northern Rail advertising van campaign

2. Get a Convoy

Why stop at one Advertising Van? A convoy is great for grabbing attention. If you have multiple messages you want to get across, spreading your artwork across three vehicles is much more impactful than squeezing everything into one piece of creative.

Vice mobile advertising campaign

3. Double Burst

Lots of our clients choose to spread their OOH campaigns over two bursts. Using two bursts gives you an opportunity to change the artwork or location, and helps keep you at the forefront of your customers’ minds. Perhaps your artwork could change from “Opening Soon” to “Now Open”, or you could target different areas of the same city with separate bursts.

Pure Gym mobile advertising campaign

4. Don't Forget the Night

Our mobile Advertising Vans are all fully backlit, meaning your artwork can be seen at all times of the day. If your target audience is out and about at night, adjust your campaign times to make sure you reach as many people as possible.

5. Plan Your Route

Taking extra time to plan your route before your mobile advertising campaign will help maximise your return on investment. Our team will help identify key arterial routes, safe points to stop, local competitors and high impact areas to get the most beneficial campaign targeting.

Revolt Advertising Van Campaign

Getting a mobile advertising van can be a great boost to any OOH campaign, following our top tips can help you make the most of it. If you want to find out more about planning your advertising van campaign…

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