Award-winning Campaign Receives Another Nomination
The award-winning #PuppySmuggling experiential campaign has been nominated for an IPM Award.
MMG collaborated with Teneo Blue Rubicon & Dogs Trust to create a distinctive experiential campaign to raise awareness on the fast-growing puppy smuggling trade that is effecting thousands of dogs in the UK per year. The campaign was picked up by the national press and made the Channel 5 television news on the day of the campaign.
The IPM Awards have been running for 40 years and identify creativity and effectiveness in promotional marketing campaigns.
CEO of MMG, Karen Olsen said: “We are up against some major competition from brands such as Bacardi, British Airways, Guinness, Lego and Reebok, so it highlights that we are outstanding in our field!
“This campaign was ground-breaking in it’s conception and implementation, and was incredibly successful in terms of its impact and reach.”
The award ceremony is being held on the 7th June at the London Hilton, Park Lane.