MMG has Collaborated with Proxama to Use OOH Advertising to Help Charity 'Missing People' Find Every Child
MMG is working alongside mobile proximity marketing expert Proxama to use Bluetooth Beacon technology to help search for missing children, as leading charity Missing People asks the public to help Find Every Child.
Find Every Child aims to radically increase the number of missing children the charity can find and support, whilst at the same time creating opportunities for mobile users to donate to the appeal.
The campaign is live across Proxama’s beacon-enabled network, in partnership with their advertising and out-of-home media partners within the Presenz Network: Primesight, Limited Space, T4 Media, Exterion Media, MMG, Ubiquitous and Emblem Group, who have each donated their mobile-enabled inventory to the cause.
MMG offers a beacon-enabled network on a fleet of 30 buses, known as LHRLINK, which service London Heathrow’s 25 hotels and carries passengers to all Heathrow terminals. This network will be activated to support the Find Every Child campaign.
Karen Olsen, CEO of MMedia Group Ltd said: “We are thrilled to be able to use our outdoor advertising formats to help such an incredible charity. The LHRLINK bus fleet reaches approximately 36 million people per year, which could mean a huge amount of donations to Missing People.”
You can support the charity Missing People to Find Every Child today by texting the word FIND to 70660 to donate £5. Your gift could help bring a missing child home.
TEXTS COSTS £5 PLUS NETWORK CHARGE. MISSING PEOPLE RECEIVES 100% OF YOUR DONATION. OBTAIN BILL PAYER’S PERMISSION. CUSTOMER CARE 0208 392 4571. CHARITY NO. 1020419