Summer of Love at MMG
Ah, July. A world cup win, an epic Wimbledon final, a record breaking heatwave and a new Prime Minister. What a month July was. It was a busy month for us, too. July took us all around the country supporting our clients with some great campaigns. Here are a few of our favourite bits…
American Express – Wimbledon Pedicabs
As one of the Wimbledon Championship’s main sponsors, American Express (AMEX) have guest experiences and brand activations at every corner. The great thing about the pedicab element is that they were providing free lifts from the station to the gates for all guests, AMEX holder or not, giving everyone that feel good factor.
Over the 14 days of Wimbledon, our fleet of seven pedicabs provided over 1,575 free rides to spectators arriving at Southfields station, taking them straight to the All England Club. Many guests used the short journey to share their experience socially, whilst others used it as an opportunity to express how much they loved their AMEX privileges. Either way, thousands of visitors arrived at Wimbledon without breaking a sweat and already feeling positive about AMEX.
Pedicabs are a unique, eco-friendly way of giving your audience a memorable experience. Even Novak Djokovic got a ride on us!
Love Loughborough BID – Live Sports Event Screen
Thanks to Love Loughborough, we got to have some more Wimbledon fun this month! Love Loughborough wanted to host a free event for members of the public to watch the big final, encouraing both locals and tourists to spend more time in the town centre whilst enjoying food and drink from local suppliers.
Guests were able to take a seat, kick back and enjoy the match thanks to our mobile LED screen. The screen was placed in the centre of the Market Place and fully elevated to ensure every guest had a great view.
As luck would have it, England’s epic Cricket World Cup final took place on the same day. Thanks to Sky and Channel 4’s agreement to make the final free-to-air, visitors to the Market Place were able to able to take in the action from Lord’s before Federer and Djokovic stepped onto Centre Court.
Sports, festivals, movie nights – event screens are a great way to bring people together.
Thatchers – Cricket World Cup Digivans
Thatchers also wanted to get in on the Cricket World Cup action, but this campaign wasn’t about watching the game.
As the official cider of this year’s Cricket World Cup, Thatchers had a great opportunity to get in front of thousands of cricket fans from across the globe. Thatchers took our digivans out on the road for 32 world cup games, promoting their product to fans from all around the world coming in and out of the stadiums.
Across the 32 world cup games, stadium capacity was over 740,000 – that’s a lot of potential cider drinking cricket fans!
Dairy Crest/Country Life – Westminster Digivan
Although we’ve had a great summer of sport, not all of our July campaigns were sports focused. July was also a busy time for Westminster, with Boris Johnson taking over from Theresa May.
Country Life, part of the Dairy Crest group, wanted to get in on the action by bringing a little bit of humour to what was an otherwise very serious affair. The campaign aimed to poke fun at Theresa May's now infamous interview from 2017. Our digivan was joined by a BoJo look-a-like, and the campaign even made the news on ITV, The Drum and The Daily Mail, to name a few. As well as news coverage the ad took social media by storm, providing yet another layer of extra value to the campaign.
Digivans offer a super speedy turn-around time and are eye-catching, head turning and definitely memorable, making them great for reacting to current affairs or hot topics.
This campaign gets the thumbs up from ‘Boris’!