Summer of Sport

28-04-2021

A true summer of sport is back in 2021, with actual people attending real in-person events. Whether you want to target the Euros or Wimbledon, or live-stream the Olympics. You name it, we’ll create a package around it. We hold the highest quality mobile out-of-home fleet, designed specifically for targeting crowds on the move.

Boost Business with Event Screens

Perfect for newly re-opened pub gardens and sport watch parties, Digital Event Screens are available to hire for every broadcasted sporting event. If you’re wanting to go above the norm of TV screens, bring in a buzz to face off competitors with a self-efficient 11sq meter screen. 99% of consumers would return to the same pub having watched live sport there. Creating a memorable experience for your customers ensures they’ll return and associate positively with your brand.

Digital Event Screen in a pub garden for the 2016 Euros

Digivan Convoy

Our flagship format, the Digital Advan. Our clients have found that convoys ensure maximum impacts in person and a great response on social media. With plenty of experience targeting events with this set-up, we can get closer than any other medium. Get creative with separate artwork for each van, or combine them to make a statement. Rotate and elevate to make sure you're seen by all, complete with a 100% share of voice and the option to wrap the vehicle in a bespoke livery.

Paddy Power Digivan convoy targeting Lords Cricket GROUNDS

Stadium advertising. Courts. Fan zones. If you’re interested in reaching a sporting crowd, we can get close and embed your brand in the event. Utilise different creative for when players score, intervals begin, and events progress. Use location-specific creative as we move between event hotspots and commuter stations on a pre-planned route.

The Athletic Digivan Campaign targeting the Emirates Stadium

Build Valuable Brand Relationships

If you’re after a brand experience, have a look at Pedicab advertising. Wrapped on all sides with your branding, and available to offer rides to your audience from transport stations to event venues. Perfect for Wimbledon advertising.

American Express Pedicabs transporting fans to Wimbledon Courts

For a more positioned approach, Uniqlo found that placing our Adbikes around key queueing points and transport stations drew massive amounts of impressions from sporting fans.

Uniqlo Adbikes targeting Wimbledon attendees at the tube station
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