ANA Airlines

All Nippon Airways (ANA) are the largest airline in Japan, providing travellers with online reservations, airline purchases and flight tickets.  During the rugby world cup 2015 ANA wanted to target a specific audience to increase brand awareness and airline sales. On the back of what was deemed the biggest shock in the history of Rugby, when Japan scored a winning try against South Africa in the opening fixtures, ANA saw a great opportunity to increase exposure of their airline to the influx of Japanese fans that would be coming into the UK. 

Solution

On the back of what was deemed the biggest shock in the history of Rugby, when Japan scored a winning try against South Africa in the opening fixtures, ANA saw a great opportunity to increase exposure of their airline to the influx of Japanese fans that would be coming into the UK. Digivans were the perfect solution for the client’s needs as the multi-creative capabilities allowed flexibility so that some of the adverts could be displayed in Japanese, creating a personal approach for their target audience.

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