Summer of Sport

MMG were approached to provide a fully cladded large outdoor LED screen at two sites, London & Bath.

The key objective was to show the European Cup & Wimbledon matches which were supported by advertising content from our client’s advertising network. Each site was remotely monitored and updated by MMG’s technical team at our head office.

We were tasked with ensuring that the structures and screens were positioned in prominent locations without effecting the surrounding areas or footfall but ensuring that they created engagement and dwell time so that the OTS was maximised to deliver the best results for the commercial partners.

The Solution

  • A 10mm LED screen & a 5mm LED product were deployed to the two sites.
  • 10,000 litres of ballast used to weigh down the screens taking the combined weight to 16,000kg.
  • The comprehensive and experienced knowledge of MMG’s technical team brought together a solution which both worked for our client, the land owners and commercial partners. This was brought together by strong communication with the stakeholders and in depth pre-production and planning.

25,000

Amount of footfall on St Giles high street per day

18m2

Modular Screens

16

Number of build staff

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