We've Gone The Full Monty & Been Nominated For Another COOH Award


The ITV 'Real Full Monty' naked convoy campaign has been nominated for The Drum's Creative Out-of-Home Awards for 2017!

MMG teamed up with Goodstuff, who have just been announced as Agency of the Year, to plan and deliver a jaw-dropping and certainly memorable outdoor advertising campaign. The campaign has been recognised as a finalist in the Drum Creative Out Of Home Awards, having been nominated for the Other: Cost Effective.

ITV backlit advertising van convoy

The Creative Out-of-Home awards have been running since 2012 and MMedia Group were nominated and won last year for our #PuppySmuggling experiential campaign. The awards are a celebration of outstanding OOH campaigns, supporting both traditional and digital formats. The awards focus on which campaigns have been most lucrative in communicating information via OOH strategies.

The ITV campaign will go head to head against agencies such as Clear Channel, Rapport UK & WCRS for the ‘Other: Cost Effective’ trophy. Some of the competitor campaigns include the The Bud Bottle BillboardMarch for Giants campaign and Love Happens Here for Pride in London interactive poster.

ITV backlit advertising van convoy

The event is not only an awards presentation but provides a great networking opportunity with people in the industry. The black tie night kicks off on Thursday 23rd November, at 7pm at the Emirate Stadium. Please keep all your fingers & toes crossed that we win with this fantastic campaign! If we win you will be in for a social media treat, so watch this space! 

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