Aer Lingus wanted to target the Twickenham Stadium during the Six Nations to reach the public on match day to advertise their discounted airline tickets.
Aer Lingus wanted to target the Twickenham Stadium during the Six Nations. Choosing England vs Ireland, they wanted to reach the public on match day to advertise their discounted airline tickets.
However, there was the dilemma of road closures around the stadium and therefore need a dynamic out of home advertising solution.
Advert Walkers were utilised to display Aer Lingus' marketing messages and were deployed throughout locations near the stadium to reach fans during their commute.
Additionally, a Backlit Advan reached fans throughout areas that were not distrupted by road closures.
Over 80,000 spectators attended Twickenham with the chance to see Aer Lingus' brand messaging.
The campaign resulted in a 20% uplift in flight bookings.
The number of fans at Twickenham Stadium
Uplift in flight bookings
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