Arcadia Group - Outfit
Outfit Fashion required a campaign for race season at their stores near to Aintree in order to raise awareness and drive store footfall.
Outfit Fashion wanted a campaign to coincide with the race season at their stores near to Aintree, in order to raise awareness and increase store footfall.
The campaign's target was to encouraging shoppers to purchase their complete outfit and accessories for the Grand National in a fun and engaging way.
Brand Ambassadors were utilised to raise event awareness and ensure high footfall, we started activity with a team of leafleters handing out flyers. Additionally our Beauticians provided complimentary treatments to the public with our team of Hairstylists, Make Up Artists & Nail Technicians.
All staff were selected to match the campaign's requirements and Outfit's target audience. Each promo staff team member was trained with direct breifing to promote the brand.
During the campaign, the Outfit store received a 20% footfall increase leading to additional opportunities to promote the Outfit brand and gain additional sales.
Store footfall increase
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