Arcadia Group - Outfit

Outfit Fashion wanted a campaign to coincide with the race season at their stores near to Aintree, in order to raise awareness and drive footfall into store, encouraging shoppers to get their complete outfit, and accessories for the Grand National in a fun and engaging way. 


  • The activity attracted many participants within the clients target demographic.
  • We provided complimentary treatments to the public with our team of Hairstylists, Make Up Artists & Nail Technicians.
  • To raise event awareness and ensure high footfall, we preceded the activity with a team of leafleters handing out flyers.
  • All staff were trained on promoting the brand.
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