BrewDog wanted to do a guerrilla style marketing campaign in line with their punk outlook in Aberdeen to raise awareness of the brand.
BrewDog wanted to do a guerrilla style marketing campaign in Aberdeen.
Since it was founded, less than nine years ago, BrewDog has grown from two employees to 580 and is the fastest-growing food and drinks producer in Britain.
Wishing to further raise awareness of the brand and put an cheeky spin on getting their objective across. We utilised a team of Brand Ambassadors to put up posters in areas of high footfall and interest to provide an injection of punk spirit.
These were stuck throughout Aberdeen’s city centre to bring BrewDog’s brand in to the forefront of peoples mind.
3 carefully selected Promotional Staff were deployed across Aberdeen’s city centre, to stick thousands of stickers showcasing BrewDog’s #IAMPUNK creative.
Professional photography was taken to capture the guerrilla campaign & provide content for the brands online use.
2,750 stickers were placed throughout key locations in Aberdeen and once the out of home guerrilla campaign was launched, 25,000 impressions were recorded throughout social media of the hashtag #IAMPUNK.
A brand is no longer just a mark or logo. It is every facet of your entire business. It is an emotional reaction that exists inside the heads of people which you cannot control. It is all about perception.
Number of stickers that were placed across iconic sites in Aberdeen
Impressions on social media using the hashtag #IAMPUNK
Targeted key locations across Aberdeen city centre
Experiential & Brand Activation
From concept to creation, production to activation & beyond, our Experiential & Brand Activation campaigns increase awareness & engagement.Discover More