BrewDog

BrewDog

BrewDog wanted to do a guerrilla style marketing campaign in line with their punk outlook in Aberdeen to raise awareness of the brand.

Challenge

BrewDog wanted to do a guerrilla style marketing campaign in Aberdeen.

Since it was founded, less than nine years ago, BrewDog has grown from two employees to 580 and is the fastest-growing food and drinks producer in Britain.

Wishing to further raise awareness of the brand and put an cheeky spin on getting their objective across. We utilised a team of Brand Ambassadors to put up posters in areas of high footfall and interest to provide an injection of punk spirit.

These were stuck throughout Aberdeen’s city centre to bring BrewDog’s brand in to the forefront of peoples mind. 

Solution

3 carefully selected Promotional Staff were deployed across Aberdeen’s city centre, to stick thousands of stickers showcasing BrewDog’s #IAMPUNK creative.

Professional photography was taken to capture the guerrilla campaign & provide content for the brands online use.

Brand Ambassadors

Brand Ambassadors

Trained ambassadors to increase your brand awareness & sales opportunities

Discover More
Guerrilla

Guerrilla

From street advertising to flash mobs, maximise audience engagement

Discover More
Photography

Photography

Professional, creative photography to capture your advertising campaign

Discover More

Results

2,750 stickers were placed throughout key locations in Aberdeen and once the out of home guerrilla campaign was launched, 25,000 impressions were recorded throughout social media of the hashtag #IAMPUNK.

A brand is no longer just a mark or logo. It is every facet of your entire business. It is an emotional reaction that exists inside the heads of people which you cannot control. It is all about perception.

2,750

Number of stickers that were placed across iconic sites in Aberdeen

25,000

Impressions on social media using the hashtag #IAMPUNK

Targeted Locations

Targeted key locations across Aberdeen city centre


Experiential & Brand Activation

MMedia Group offers experiential marketing like no other, with 30 years of creating the best experiential campaigns known to man, our dedicated account managers and in-house creative production facilities deliver proactive, results driven experiences. Whether you want to create the world’s largest nodding dog, travel the UK with a branded roadshow, or run a guerrilla PR campaign, MMG can bring your brand to life, from concept to creation, production to activation and beyond.

Discover More
By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click here