MMG installed a 23 square metre screen & 8mm native pixel pitch. The screen was hung on two historic towers, which are grade two listed.
The screen was commissioned by British Land & advertisement on the screen is being controlled by Clear Channel. They wanted the screen for advertising purposes & centre activation and are planning to broadcast sporting events during the summer.
There were various challenges MMG had to face for this LED screen install. The first being the towers themselves, the Project Manager had to be confident of the wind pull & dynamic structural load calculations to make sure the towers could withstand the weight of the screen and everything was structurally sound.
Another challenge was the deadline for this project, as the shopping centre didn't want the install to interfere with the Christmas rush, therefore a deadline of four days was given to the team.
Non-standard scaffolding had to be used, as the flight of stairs situated below the screen had to remain open due to the thoroughfare and the working hours were reduced from 12 hours to 7 hours.
Number of tonnes held off 16 bolts
Number of installation crew
Miles worth of cable installed