Cadbury were looking for OOH reinforcement to maintain the presence of their “Truck Load of Treats” campaign in December 2015. MMedia Group deployed a fleet of Digivans that followed the Cadbury truck across the UK. The Digivans succeeded Cadbury’s activity in various cities each day, extending the truck’s presence with video from the day before, still and social media content. MMG put systems in place, allowing the client to remotely upload new artwork each day, without any intervention by MMG.
MMG’s fleet of Digivans visited 24 locations in 24 days across England, Scotland & Wales.
Mobile Media’s Digivans covered 5,000+ miles in 24 days across the UK for this campaign.