Cadbury

Cadbury

Cadbury were looking for OOH reinforcement to maintain the presence of their “Truck Load of Treats” campaign in December 2015.

Challenge

Cadbury were looking for OOH reinforcement to maintain the presence of their “Truck Load of Treats” campaign in December 2015. 

Solution

We deployed a fleet of Digivans that followed the Cadbury truck across the UK. 

The Digivans increased Cadbury’s activity in various cities each day, extending the truck’s presence with video from the day before, still and social media content. 

To ensure the campaign was fresh & relevant, Cadbury could remotely & independently upload new artwork each day.

Digivans

Digivans

Full video & audio capabilities, perfect for digital campaigns

Discover More

Results

Our Digivans covered 5,000+ miles in 24 days across the UK for this campaign. The "Truck Load Of Treats" campaign received national coverage ensuring Cadbury's message was seen by audiences of all ages.

24

MMG’s fleet of Digivans visited 24 locations in 24 days across England, Scotland & Wales.

5,000+

MMG’s Digivans covered 5,000+ miles in 24 days across the UK for this campaign.


Mobile Outdoor Advertising

From Advert Walkers & Digivans to Adbikes & Blimps, with over 30 years of exceptional outdoor advertising, we utilise state of the art technology and the largest fleet of advertising vehicles in Europe to achieve your mobile outdoor advertising goals.

Discover More
By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click here