Coral run campaigns annually at Cheltenham targeting a larger audience and create brand awareness around the full perimeter of the stadium.
Coral run campaigns annually at Cheltenham and have continuous success. Their aim this year was to target a larger audience and create brand awareness around the full perimeter of the stadium.
To ensure the messaging remained fresh and engaging, it was essential that all content could be updated throughout the festivals
We utilised 4x Backlit Advans to circulate the surrounding roads and target the main entrances to the racecourse with eye catching creatives displaying the latest Coral bet offers to attract the attention of Cheltenham guests.
Additional Backlit Advans and Digivans were located within surrounding roads to create a unmissable media landscape.
A total of 200 hours of content was displayed to the 265,000 ABC1 Cheltenham Festival attendees had the opprotunity to see the Coral bet offers on their way into and throughout the event.
Average attendance over the four day festival period
Campaign hours provided at the festival
Traditional Ad Formats
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