Cheltenham Festival

Cheltenham Festival

Coral run campaigns annually at Cheltenham targeting a larger audience and create brand awareness around the full perimeter of the stadium.

Challenge

Coral run campaigns annually at Cheltenham and have continuous success. Their aim this year was to target a larger audience and create brand awareness around the full perimeter of the stadium.

To ensure the messaging remained fresh and engaging, it was essential that all content could be updated throughout the festivals

Solution

We utilised 4x Backlit Advans to circulate the surrounding roads and target the main entrances to the racecourse with eye catching creatives displaying the latest Coral bet offers to attract the attention of Cheltenham guests.

Additional Backlit Advans and Digivans were located within surrounding roads to create a unmissable media landscape.

Backlit Advans

Backlit Advans

Ensure maximum brand exposure in all weather conditions

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Digivans

Digivans

Full video & audio capabilities, perfect for digital campaigns

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Results

A total of 65 hours of content was displayed to the 65,000 Cheltenham Festival attendees had the opprotunity to see the Coral bet offers on their way into and throughout the event.

65,000

Average attendance over the four day festival period

910,000

OTS our mobile outdoor advertising formats

64

Campaign hours provided at the festival across both campaigns


Mobile Outdoor Advertising

From Advert Walkers & Digivans to Adbikes & Blimps, with over 30 years of exceptional outdoor advertising, we utilise state of the art technology and the largest fleet of advertising vehicles in Europe to achieve your mobile outdoor advertising goals.

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