Cheltenham Festival

Coral run campaigns annually at Cheltenham and have continuous success. Their aim this year was to target a larger audience and create brand awareness around the full perimeter of the stadium. They used 4x Backlit Advans to circulate the surrounding roads and target the main entrances to the racecourse.

In order for 188BET to reach a larger target audience, they were keen to use changing creatives to display multiple messaging. Using 2x Digivans they were able to target various locations around the racecourse and reach Cheltenham attendees from all angles. 


Solution

  • 4x Backlit Advans with eye catching creatives displaying the Coral bet offer to attract the attention of Cheltenham guests.
  • Coral Backlit Advans will separate on surrounding roads and park in unison to create a unmissable media landscape.
  • 2x Digivans with large elevating rotating screens, parked up on route and displaying 188BET offers.
  • 188BET Digivans will circle route in various directions. The changing creative delivers a multitude of messages to the target audience. 

65,000

Average attendance over the four day festival period

910,000

OTS our mobile outdoor advertising formats

64

Campaign hours provided at the festival across both campaigns

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