Country Life
Country Life created a campaign inspired by current affairs and used our Digivan, and a Boris Johnson lookalike, to promote their product and generate a PR buzz.
Challenge
Promoting Country Life to the over 55s, using current events as a catalyst.
By creating a campaign based on Theresa May's infamous wheat field comments, Country Life wanted to explore creative ways to reach their core audience; the over 55s.
Solution
A Digivan was driven around Westminster alongside a Boris Johnson lookalike and a professional photographer.
Our Digivan was able to target iconic locations around London, such as the Houses of Parliament, providing an eye-catching background for the professional photography with the Boris lookalike.
Results
13
news articles in trade and national press
3,500+
social media engagements.
Digital Ad Formats
We utilise state of the art digital screens to promote your business in high-footfall and iconic locations, creating maximum exposure for your brand. From digital adverts to full motion, our high-quality screens help your messaging be seen by more of your target audiences.
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