Country Life created a campaign inspired by current affairs and used our Digivan, and a Boris Johnson lookalike, to promote their product and generate a PR buzz.
Promoting Country Life to the over 55s, using current events as a catalyst.
By creating a campaign based on Theresa May's infamous wheat field comments, Country Life wanted to explore creative ways to reach their core audience; the over 55s.
A Digivan was driven around Westminster alongside a Boris Johnson lookalike and a professional photographer.
Our Digivan was able to target iconic locations around London, such as the Houses of Parliament, providing an eye-catching background for the professional photography with the Boris lookalike.
news articles in trade and national press
social media engagements.
Digital Ad Formats
We utilise state of the art digital screens to promote your business in high-footfall and iconic locations, creating maximum exposure for your brand. From digital adverts to full motion, our high-quality screens help your messaging be seen by more of your target audiences.Discover More