Dogcilla, the largest nodding dog in the world promotes the Dogs Trust’s work for all dogs to enjoy a happy life.
Founded in 1891, Dogs Trust is the largest dog welfare charity in the UK.
Their mission is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.
Wishing to raise the awareness of their campaigns to protect dogs, Dogs Trust required something that would make them stand out to increase sponsorship, membership and fundraising activities.
Standing at 3.2m high and 5m long and weighing in at a whopping 4 tonnes, we created the largest nodding dog in the world.
Initially Dogcilla was hoisted onto the Vanguard building in West London to raise awareness of Dogs Trust’s rehoming centre near Uxbridge.
She now tours the UK on a branded trailer and promotes awareness of Dogs Trust.
Dogcilla has been travelling the country since 2011 - promoting new openings, open days, taking part in shows such as the Lord Mayor’s Show, raising awareness of the UK’s largest dog welfare charity.
The YouTube video of Dogcilla's creation has been seen over 7,700 times and continues to gain national coverage increasing awareness of the Trust and its mission to improve the wellfare of all dogs.
We are so impressed by the finished giant nodding dog – she’s really going to help raise awareness of Dogs Trust.
Campaign days booked each year
Raised since 2011 through the Dogcilla text line
Miles covered by Dogcilla a year
Experiential & Brand Activation
MMedia Group offers experiential marketing like no other, with 30 years of creating the best experiential campaigns known to man, our dedicated account managers and in-house creative production facilities deliver proactive, results driven experiences. Whether you want to create the world’s largest nodding dog, travel the UK with a branded roadshow, or run a guerrilla PR campaign, MMG can bring your brand to life, from concept to creation, production to activation and beyond.Discover More