Dogzilla travels around the UK increasing awareness of Dogs Trust, their work and the dogs in their care.
Founded in 1891, Dogs Trust is the largest dog welfare charity in the UK.
Their mission is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.
Dogs Trust wish to increase spontaneous awareness of their brand, message and campaigns. In order to do this, they required something that would develop the public’s understanding of what they do, what services they provide and what they stand for.
Dogzilla stands at 3.2m high and 5m long and weighs in at a whopping 4 tonnes.
Initially Dogzilla sat on top of the Vanguard building in West London to raise awareness of their nearby rehoming centre (Dogs Trust Harefield).
Since then, a second Dogzilla has been created and they are both now touring the UK on branded trailers, promoting Dogs Trust and engaging with dog lovers.
Dogzilla has been travelling the country since 2011 – promoting Dogs Trust events, as well as attending Prides and other shows such as the Lord Mayor’s Show, to help increase awareness of Dogs Trust and their brand.
The YouTube video of Dogzilla’s creation has been seen over 7,700 times and continues to gain national coverage. This increases the public’s awareness of Dogs Trust, promoting their mission to improve the welfare of all dogs.
Dogzilla has been a great way of starting conversations about Dogs Trust, helping the public gain a greater understanding of what they do
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Experiential & Brand Activation
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