Dogs Trust Dogzilla Banner (uploaded 15/11/19)

Dogzilla travels around the UK increasing awareness of Dogs Trust, their work and the dogs in their care.

Challenge

Founded in 1891, Dogs Trust is the largest dog welfare charity in the UK.

Their mission is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.

Dogs Trust wish to increase spontaneous awareness of their brand, message and campaigns. In order to do this, they required something that would develop the public’s understanding of what they do, what services they provide and what they stand for.

Solution

Dogzilla stands at 3.2m high and 5m long and weighs in at a whopping 4 tonnes.

Initially Dogzilla sat on top of the Vanguard building in West London to raise awareness of their nearby rehoming centre (Dogs Trust Harefield).

Since then, a second Dogzilla has been created and they are both now touring the UK on branded trailers, promoting Dogs Trust and engaging with dog lovers.

Experiential Activity

Experiential Activity

Engaging experiences that connect with your target audiences

Discover More

Results

Dogzilla has been travelling the country since 2011 – promoting Dogs Trust events, as well as attending Prides and other shows such as the Lord Mayor’s Show, to help increase awareness of Dogs Trust and their brand.

The YouTube video of Dogzilla’s creation has been seen over 7,700 times and continues to gain national coverage. This increases the public’s awareness of Dogs Trust, promoting their mission to improve the welfare of all dogs.

Dogzilla has been a great way of starting conversations about Dogs Trust, helping the public gain a greater understanding of what they do

141

Campaign days booked each year

34

Cities and towns visited on average per year

19,000

Miles covered by Dogzilla each year

Experiential & Brand Activation

From concept to creation, production to activation & beyond, our Experiential & Brand Activation campaigns increase awareness & engagement.

Discover More
By continuing to use this site you agree to the use of cookies. For more information and to find out how to change this click here