Dogs Trust

Dogs Trust

Dogcilla, the largest nodding dog in the world promotes the Dogs Trust’s work for all dogs to enjoy a happy life.

Challenge

Founded in 1891, Dogs Trust is the largest dog welfare charity in the UK.

Their mission is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.

Wishing to raise the awareness of their campaigns to protect dogs, Dogs Trust required something that would make them stand out to increase sponsorship, membership and fundraising activities.

Solution

Standing at 3.2m high and 5m long and weighing in at a whopping 4 tonnes, we created the largest nodding dog in the world.

Initially Dogcilla was hoisted onto the Vanguard building in West London to raise awareness of Dogs Trust’s rehoming centre near Uxbridge.

She now tours the UK on a branded trailer and promotes awareness of Dogs Trust.

Experiential Activity

Experiential Activity

Engaging experiences that connect with your target audiences

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Results

Dogcilla has been travelling the country since 2011 - promoting new openings, open days, taking part in shows such as the Lord Mayor’s Show, raising awareness of the UK’s largest dog welfare charity.

The YouTube video of Dogcilla's creation has been seen over 7,700 times and continues to gain national coverage increasing awareness of the Trust and its mission to improve the wellfare of all dogs.

We are so impressed by the finished giant nodding dog – she’s really going to help raise awareness of Dogs Trust.

185

Campaign days booked each year

£3m

Raised since 2011 through the Dogcilla text line

3,000

Miles covered by Dogcilla a year

Experiential & Brand Activation

From concept to creation, production to activation & beyond, our Experiential & Brand Activation campaigns increase awareness & engagement.

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