When the Appletiser brand family introduced a new addition to the range in 2008, Fruitiser, we were asked to help with the launch promotion.
When the Appletiser brand family introduced a new addition to the range in 2008, Fruitiser, we were asked to help with the out of home launch promotion.
Females were targeted between the ages of 18 and 25 years with a free sample of this new product in high footfall locations in Birmingham, Manchester, Edinburgh, Southampton and Wimbledon during the Tennis Championships.
We were supplied with 75,000 samples in clear glass bottles with the requirement to give these away cold.
4 Adbikes with riders with 5 additional Brand Ambassadors in branded tshirts were utilised throughout target locations with city centre promotional spaces secured for distribution.
Refrigerated van & cool bags ensured the drinks were kept cold and in the best condition for consumption.
As a result of the 75,000 samples distributed during the campaign, the new product received a 15% uplift in sales that month.
Samples provided to target audiences
Uplift in sales that month
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