When the Appletiser brand family introduced a new addition to the range in 2008, Fruitiser, MMedia Group were asked to help with the launch promotion. Females were targeted between the ages of 18 and 25 years with a free sample of this gently sparkling 100% fruit juice in high footfall locations in Birmingham, Manchester, Edinburgh, Southampton and Wimbledon during the Tennis Championships. We were supplied with 75,000 samples in clear glass bottles with the requirement to give these away cold.
- 4 Adbikes with riders
- 5 additional Brand Ambassadors
- Refrigerated van & cool bags to keep drinks cold.
- Branded t-shirts for the staff
- City centre promotional spaces secured for distribution