Trained Brand Ambassadors promoting GAPs Easter Weekend sale in targeted specific locations.
Raising awareness of the in-store promotion and increasing footfall.
Gap had a national promotion over the Easter Weekend but wanted to drive more traffic into stores in specific locations.
Trained Brand Ambassadors in close proximity to the shop front, engaging with potentional customers and handing out promotional leaflets.
Members of the public may not have realised about GAPs easter discount so our Brand Ambassadors main goal was to encourage people to visit the store and potentionally purchase something.
"The stores asolutley loved it! All stores reported that the ambassadors were fully briefed and high engaged – and very much looked the part too! Traffic in these stores was 19% higher than stores without your ambassadors so a definite win for us!”
Outlet Marketing Director, GAP.
Uplift of instore traffic compared to non-targetted stores.
Over 8,000 leaflets were handed out over the weekend.
We’re the UK’s largest promo staff agency offering nationwide coverage of Brand Ambassadors and Mystery Shoppers. With our trained and motivated Brand Ambassadors ready to promote your brand, our teams can make the perfect impression for your business.Discover More