Great Run
During The Great Scottish Run, The Bank of Scotland wanted to reach the 32,000 race participants, their families & the general public watching the race.
Challenge
The Great Scottish Run is Scotland’s biggest mass participation running event, taking place annually in Glasgow.
The Bank of Scotland wanted to target the 32,000 race participants, their families and the general public watching the race. They wanted to create a campaign that would be sociable and interactive at the event, engaging with their target audience.
Solution
Our Modular LED Screens were selected to display messages of encouragement and support to the runners throughout the various events.
We created The Great Wall Of Support emblazoned with the Bank Of Scotland branding, the LED Screen pantry ensured runners, supporters and television viewers would be engaged throughout all the festivals racing activites.
Results
32,000 runners and countless supporters all viewed the LED Screen pantry during the event, whilst photos of our out of home advertising recevied national coverage with the headline photo on BBC News.
32,000
The number of runners that ran under the pantry
The pantry was the headline photo on BBC News and its online sites
