Greggs needed to raise awareness of the location of their new store in Bristol, as well as publicise that they open on Sundays. To enable the public to easily find their new store, MMG suggested employing Pedicabs to pick up customers in the town centre and take them directly to the store. To further entice customers, food sampling was included within the promotion, with two Adwalkers distributing free samples of sausage rolls and pizza slices, whilst letting the public know about opening hours and special offers available in store.
- Two Advert Walkers distributing free food samples
- Two 6 sheet Pedicabs giving out free rides to customers to the store
- All staff wearing branded Greggs t-shirts