Heart FM wanted to reach their target market by immersing the right audience, in the right place, at the right time.
Heart FM wanted to ‘own summer’ throughout June & July in park environments positioning the station as the ultimate destination for a feel good Summer!
Wishing to capture the over 30’s and families at a number of large scale events such as the Portsmouth America’s Cup and Bristol Balloon Fiesta, we developed a gaming and social media campaign that matched Global radio's campaign requirements and reach more of their target audience encouraging the #bestsummerever.
We created a targeted and strategic media plan that encompassed the brand’s overall marketing and advertising goals to help Heart FM reach their target market by immersing the right audience in the right place at the right time.
Mobile LED Screens were supplied to specific event days displaying tweets, seflies and Wil sports.
Brand Ambassadors were supplied to give out leaflets and draw in the crowds interacting with families & friends.
The annual campaign has been booked 4 years running, and counting. Since launch, the campaign has achieved over 6m impressions on social media for the hashtag #bestsummerever.
A real call to arms for Britons across the country to make sure Heart is at the centre of their summer.
Impressions in the 4 years booked with MMG using #bestsummerever
Hours played on Wii Sports using our mobile event screen
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