Heart FM

Heart FM

Heart FM wanted to reach their target market by immersing the right audience, in the right place, at the right time.

Challenge

Heart FM wanted to ‘own summer’ throughout June & July in park environments positioning the station as the ultimate destination for a feel good Summer!

Wishing to capture the over 30’s and families at a number of large scale events such as the Portsmouth America’s Cup and Bristol Balloon Fiesta, we developed a gaming and social media campaign that matched Global radio's campaign requirements and reach more of their target audience encouraging the #bestsummerever. 

Solution

We created a targeted and strategic media plan that encompassed the brand’s overall marketing and advertising goals to help Heart FM reach their target market by immersing the right audience in the right place at the right time.

Mobile LED Screens were supplied to specific event days displaying tweets, seflies and Wil sports.

Brand Ambassadors were supplied to give out leaflets and draw in the crowds interacting with families & friends.

Brand Ambassadors

Brand Ambassadors

Trained ambassadors to increase your brand awareness & sales opportunities

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Mobile LED Screens

Mobile LED Screens

Suitable for most locations & perfect for live events

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Results

The annual campaign has been booked 4 years running, and counting. Since launch, the campaign has achieved over 6m impressions on social media for the hashtag #bestsummerever.

A real call to arms for Britons across the country to make sure Heart is at the centre of their summer.

6m

Impressions in the 4 years booked with MMG using #bestsummerever

460+

Hours played on Wii Sports using our mobile event screen


Outdoor Advertising

For over 30 years we have created award-winning mobile advertising for global brands, international festivals & major events.

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