The initial brief from Global was that they wanted to ‘own summer’ this June & July in park environments. MMG created a targeted and strategic media plan that encompassed the brand’s overall marketing and advertising goals to help Heart FM reach their target market by immersing the right audience in the right place at the right time. Heart wanted to capture the over 30’s and families at a number of large scale events such as the Portsmouth America’s Cup and Bristol Balloon Fiesta, therefore we suggested a gaming and social media campaign that fitted in with the current social media brand Global radio were pushing at the time which was #bestsummerever.
- Mobile LED Screens were supplied to specific event days.
- The screens displayed tweets, seflies and Wil sports.
- Brand Ambassadors were supplied to give out leaflets and draw in the crowds. They also offered great interaction between families & friends.
Hundreds of tweets involved the #hashtag #BestSummerEver
Hundreds of people interacted & engaged with the Wii
Number of years booking with MMG