Livi launches healthcare solutions via app. Only avaliable in selected postcodes for surgeries that have enrolled. MMG created a tailored digital campaign to raise awareness in patient catchment areas.
Raising awareness of a brand new, NHS supported app.
Livi wanted to let people know about their new app that allows people to see a doctor over the phone. Saving them time as well as saving the NHS money and reduce waiting times.
The best option was to target Dr surgeries and hospitals delivering the message to those most affected.
Digivans were deployed to medical centres & hospitals in each area. Patrols included specific residential postcodes to reach enrolled patients specific to these Dr surgeries.
100 days activity was booked to run for 1 month creating dominating digital displays.
Mulitple locations were covered simultaneously which created a lot of noise!
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