Primark
On-brand mobile advertising required to generate awareness of new flagship store opening on the corner of Oxford Street and Tottenham Court Road.
Challenge
500,000 people visit London's Oxford Street daily.
Primark required an eye-catching mobile advertising format to generate awareness of their new flagship store opening on the corner of Oxford Street and Tottenham Court Road.
This store was set to be the 5th largest Primark store in the UK and it was essential the OOH advertising campaign stood out, was memorable and created additional interest in the new Primark store.
Solution
6x limobody, 6 sheet pedicabs with branded Primark messaging to promote the store's opening were mobile throughout popular London locations, incorporating Oxford Street, Leicester Square, Covent Garden and other desirable city centre areas
In addtion to the mobile advertising increasing audience reach and awareness, the pedicabs were utilised to provide free rides to the store for potential customers
Results
With capacity for 2,500 shoppers interest in the Oxford Street store opening required the store to opening 1 hour early to meet demand.
Just wanted to say a big thank you for organising the pedicabs on Oxford Street for the Primark opening. The pedicabs were brilliant and the client was exceptionally happy with this OOH format, thanks again!!!
500k
Daily visitors to Oxford St
6
Pedicabs utilised
1
Hours the store opened early due to demand
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