Primark required an eye catching mobile advertising format to generate awareness of their new flagship store opening on the corner of Oxford Street and Tottenham Court Road.   

This store was set to be the 5th largest Primark store in the UK and it was paramount that MMG’s offering generated buzz around the grand opening.



  • 6x limobody, 6 sheet pedicabs
  • Free rides to the store to potential customers, route incorporating Leicester Square, Covent Garden and other desirable city centre areas

“Just wanted to say a big thank you for organising the pedicabs on Oxford Street for the Primark opening.  I met the team leader, who was extremely helpful and even gave me a lift back to our office. The pedicabs were brilliant and the client was exceptionally happy with this OOH format, thanks again!!!”

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