Red Rum Experience
The 2017 Grand National marked 40 years since Red Rum’s third Grand National victory that immortalised him. To celebrate, a 4D experience was created at Aintree.
The 2017 Grand National will mark 40 years since Red Rum’s third Grand National victory, that immortalised him an Aintree hero.
To commemorate Red Rum, the three-day festival celebrated the anniversary with the introduction of a 'Red Rum Garden’. We were taked with creating a 4D immersive experience to celebrate the anniversary.
We utilised our LED screens to ensure the Red Rum Experience was a head-turning and memorable out of home campaign.
The structure had to allow the LED screen to be fixed to the exterior of the horsebox. The horsebox was old and in poor condition, therefore a steel subframe was required to hold the LED screen. This had to be disguised to look like part of the horsebox to ensure that it looked like a natural part of the structure.
Modify the vehicle chassis. we had to change the vehicle chassis and fit a steel subframe within the horsebox which could take the dynamic loadings in order to withstand the downward & forward force of the LED screen.
Evenly balance the weight of the LED screen. In order to ensure that the LED screen was safe to be used at a public event, each fixture and fitting was calculated to be able to hold 7 times the required weight.
During the course of the weekend, over 150,000 race goers visited the event and the response was amazing, with more than 700K people Tweeting using the #GrandNational to see their updates on the horsebox screen.
People tweeting using the hashtag #GrandNational to see their updates on the horsebox screen.
Race goers attending over the course of the event.
Number of LED panels used.