Subaru’s four new dealerships across the UK all wanted to increase their awareness, particularly amongst local professionals between the ages of 30 and 60+. They have a particularly active outdoor audience and were keen to target areas popular for camping, shooting, rambling and horse riding, plus many more local outdoor activity areas. 

The Solution

  • A Backlit Advan was used to target four specific UK locations.
  • During the 7 week period the Advans promoted the launch of the new Subaru dealerships to increase footfall and ultimately increase sales.
  • The Advans travelled along all major roads within a 15 mile radius of the dealerships and parked with posters angled toward oncoming traffic for maximum visibility and solus positioning.


Key locations covered across the UK. 

A clear and striking creative constituted to the success of the campaign. 

Increased brand awareness and dealership footfall. 

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