Summer of Sport
Utilise Out Of Home Advertising in high footfall locations in London & Bath to show the European Cup & Wimbledon matches promoting the Summer of Sport
We were approached to provide a fully cladded large outdoor LED screen at two sites in London & Bath.
The key objective was to show the European Cup & Wimbledon matches which were supported by advertising content from our client’s advertising network. Each site was remotely monitored and updated by our technical team at our head office.
We were tasked with ensuring that the structures and screens were positioned in prominent locations without effecting the surrounding areas or footfall but ensuring that they created engagement and dwell time so that the OTS was maximised to deliver the best results for the commercial partners.
Detailed communication with project stakeholders and in depth pre-production and planning enabled the discovery of the optimium solution to present The Summer Of Sport events. The comprehensive and experienced knowledge of our technical team developed the out of home advertising that met the requirements of our client, the land owners and commercial partners.
18m² modular LED screens were deployed to the two sites utilisng 10,000 litres of ballast used to weigh down the screens taking the combined weight to 16,000kg.
In one day, 20,000 people had the opportunity to experience the Summer Of Sport events on our LED screens on the St Giles High Street, London location alone.
Amount of footfall on St Giles high street per day
Modular Screens used
Build staff utilised to erect the screens
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