Summer of Sport
Utilise Out Of Home Advertising in high footfall locations in London & Bath to show the European Cup & Wimbledon matches promoting the Summer of Sport
Challenge
We were approached to provide a fully cladded large outdoor LED screen at two sites in London & Bath.
The key objective was to show the European Cup & Wimbledon matches which were supported by advertising content from our client’s advertising network. Each site was remotely monitored and updated by our technical team at our head office.
We were tasked with ensuring that the structures and screens were positioned in prominent locations without effecting the surrounding areas or footfall but ensuring that they created engagement and dwell time so that the OTS was maximised to deliver the best results for the commercial partners.
Solution
Detailed communication with project stakeholders and in depth pre-production and planning enabled the discovery of the optimium solution to present The Summer Of Sport events. The comprehensive and experienced knowledge of our technical team developed the out of home advertising that met the requirements of our client, the land owners and commercial partners.
18m² modular LED screens were deployed to the two sites utilisng 10,000 litres of ballast used to weigh down the screens taking the combined weight to 16,000kg.
Installation & Support
Installation of best quality LED & LCD screens in any outdoor environment
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In one day, 20,000 people had the opportunity to experience the Summer Of Sport events on our LED screens on the St Giles High Street, London location alone.
25,000
Amount of footfall on St Giles high street per day
18m2
Modular Screens used
16
Build staff utilised to erect the screens
Digital Event Screens
Modular LED Screens can be used either indoors or outdoors and can be built to almost any size and configuration, making them the ideal bespoke solution for experiential marketing campaigns, concerts or events. You will benefit from the screens’ versatility, with outdoor opportunities ranging from 5mm to 20mm pixel pitch, and indoor offering 2mm to 6mm pitch.
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