Ted Baker
Ted Baker’s espionage-inspired Autumn/Winter 2016 collection, entitled ‘Mission Impeccable’, was showcased through a fully ‘shoppable’ brand film produced by Guy Ritchie.
Challenge
Ted Baker’s espionage-inspired Autumn/Winter 2016 collection, entitled ‘Mission Impeccable’, was showcased through a fully ‘shoppable’ brand film produced by Guy Ritchie.
Solution
To promote the launch of their video and its digital campaign, we utilised our airport advertising at Heathrow.
LHRLINK is London Heathrow's only transport network connecting arrivas and departures to all terminals by bus. Additionally, LHRLINK connects passengers to all 29 airport hotels.
Our fully wrapped LHRLINK bus circulate around Heathrow terminals & hotels, showcasing the new A/W range from Ted Baker to airport commuters.
Ted Baker Heathrow was the only airport store to feature the interactive windows developed with Google, a campaign which engaged passers-by to speak coded phrases written on Ted’s storefronts to Google’s Voice Search to redeem prizes in-store.
Promoting Heathrow’s exclusive participation in Ted’s digital campaign, the eye-catching creative transformed a humble shuttle bus into the UK’s best dressed.
Results
As a result of the 1.3m opportunities to see the Ted Baker out of home, Heathrow Airport advertising campaign, there was a 15% uplift in Ted Baker retail sales across UK stores and website.
1.3M
Opportunities to see during the campaign for business & leisure travellers
200
Number of gifts redeemed in store through interactive windows
15%
Uplift in sales
