Teesside University required a new, innovative and engaging way to physically showcase elements of some of their different courses, to prospective students, in feeder schools and colleges. For the perfect solution to the requirement we utilised a 3D Advan carrying out a roadshow at 10 schools and colleges nominated by Teesside University.
The interior of the 3D Advan carried different themes at different times, thus enabling the format to represent various faculties of the University: Teesside School of Arts & Media, School of Science & Engineering and School of Computing. The 3D Mobile Showroom was adapted to suit and went from being a radio broadcast hub, to a murder crime scene, and prospective pupils from different schools and colleges were able to engage and participate in real time, hands on activities in the vehicle.
The response from the prospective students was huge, with a regular flow of users and some queuing to take part. Our client has reported that interest in their prospectus has seen a big increase, and that the schools we visited gave very positive feedback.
“This is one of the most exciting forms of advertising we have ever adopted – the van was quirky and different and as such it enabled us to capture and hold the interest of our young target audience.”
Teesside University Director of Marketing
Increase in requests for prospectuses
Feeder schools & colleges visited