The Gym Group
The Gym Group Eastbourne needed impactful OOH formats to promote the opening of their new gym & increase membership.
The Gym Group Eastbourne needed powerful formats to promote the opening of their new gym.
With at least 18 gyms, sports centres and healthclubs in and around Eastbourne, competition for membership is fierce.
The Gym Group required a multi format OOH advertising campaign to improve awareness of the gym's opening, reach more of the gym's target audience and increase membership.
A multiple format approach with pre- and post-opening bursts of activity were chosen as the ideal solution to advertising the arrival of this new gym.
Mobile outdoor advertising blimps, backlit advans, brand ambassadors, advert walkers showcased The Gym Group's new gym and promotional offers.
The multi-format OOH campaign exceeded expectations and resulted in increased enquiries leading to 16% more new members than orignal best targets.
“The multi format approach we used helped us come in 16% over our launch date target for new members.”
Formats The Gym Group utilised
New members generated
OOH activities completed
Traditional Ad Formats
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