The Gym Group
The Gym Group Eastbourne needed powerful formats to promote the opening of their new gym. A multiple format approach with multiple pre and post opening bursts of activity were seen as the perfect way of broadcasting the arrival of this fantastic new gym.
James Smith, the Gym Manager, was very impressed and commented that he thought the Advans were so powerful in promoting the opening message, that they saw a big uplift in enquiries and numbers of people signing up.
“The multi format approach we used helped us come in 16% over our launch date target for new members.”
James Smith, The Gym Group Manager, Eastbourne
Number of formats The Gym Group used
The number of new members generated
The number of activities we completed