The Gym Group

The Gym Group

The Gym Group Eastbourne needed impactful OOH formats to promote the opening of their new gym & increase membership.

Challenge

The Gym Group Eastbourne needed powerful formats to promote the opening of their new gym. 

With at least 18 gyms, sports centres and healthclubs in and around Eastbourne, competition for membership is fierce. 

The Gym Group required a multi format OOH advertising campaign to improve awareness of the gym's opening, reach more of the gym's target audience and increase membership.

Solution

A multiple format approach with pre- and post-opening bursts of activity were chosen as the ideal solution to advertising the arrival of this new gym.

Mobile outdoor advertising blimps, backlit advans, brand ambassadors, advert walkers showcased The Gym Group's new gym and promotional offers.

Advert Walkers

Advert Walkers

Ad walkers can go where vehicles can't - reach more of your audience 

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Backlit Advans

Backlit Advans

Ensure maximum brand exposure in all weather conditions

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Blimps

Blimps

Visual beacons that drive footfall to your specific location

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Results

The multi-format OOH campaign exceeded expectations and resulted in increased enquiries leading to 16% more new members than orignal best targets.

“The multi format approach we used helped us come in 16% over our launch date target for new members.”

3

Formats The Gym Group utilised

3,500+ 

New members generated

9

OOH activities completed


Mobile Outdoor Advertising

From Advert Walkers & Digivans to Adbikes & Blimps, with over 30 years of exceptional outdoor advertising, we utilise state of the art technology and the largest fleet of advertising vehicles in Europe to achieve your mobile outdoor advertising goals.

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