Tour de Yorkshire
Tour de Yorkshire is the biggest annual cycling event in the UK. With worldwide attendees, it was required to enhance the viewing experience.
Challenge
Tour de Yorkshire is the biggest annual cycling event in the UK and people travel from all around the world to come and enjoy this exciting road race.
Spectators turned out in their thousands along the route to watch and enjoy the festival atmosphere.
Local councils sought ways to increase engagement with race footage, as well as interviews with celebrity attendees, to the waiting spectators to enhance their experience.
Solution
We provided a number of our stunning Event Screens across Yorkshire at throughout towns at specified locations along the route.
Each screen displayed race footage with shots of the crowd including famous attendees, helping to entertain the spectators and build excitement as the race riders approached the towns.
Results
The whole event had massive feel good factor and provided a welcome boost to the local economy.
Dwell times at the screen locations increased significantly leading to additional spend in the local businesses.
1m+
Spectators lining the route with the opportunity to see our Mobile LED Screens
9m+
International viewers
